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Treat your dog to a DQ Pup Cup every day in September and all proceeds benefit Hampton Roads animal shelters. (Image courtesy of Dairy Queen)
Treat your dog to a DQ Pup Cup every day in September and all proceeds benefit Hampton Roads animal shelters. (Image courtesy of Dairy Queen)
Staff mug of Rekaya Gibson. As seen Thursday, March 2, 2023.
PUBLISHED:

Going back to school can be ruff on everyone, especially our furry friends. Get their wag back with ice cream: Dairy Queen’s Pup Cup fundraiser starts Sunday and runs through Sept. 30.  

Get a Pup Cup — vanilla ice cream topped with a mini Milk Bone — for $1.39 and the Mid-Atlantic Dairy Queen franchise will donate 100% of the proceeds to Hampton Roads animal shelters.

This is the fifth year for the event. DQ says it has raised more than $34,000 and hopes to add more than $10,000 this year, according to a news release.

No dog? No problem. DQ will accept donations in increments of $1.39 at 17 participating stores.

DQ is also hosting outreach events at three stores, weather permitting, for people to meet adoptable pups:

  • Sept. 7 with the Norfolk SPCA. 2 to 4 p.m., 9636 Granby St. 757-588-2395.
  • Sept. 21 with the Chesapeake Humane Society. 1 to 3 p.m., 200 S. Battlefield Blvd. 757-482-5658.
  • Sept. 21 with the Virginia Beach SPCA. 2 to 4 p.m., 1925 Landstown Centre Way, 757-301-7545.

Raise awareness by sharing pictures on social media of your pets — or others’ — enjoying their Pup Cups. Use the hashtag #PupCups.

Details, dqhamptonroads.com/pupcups

Rekaya Gibson, 757-295-8809, rekaya.gibson@virginiamedia.com; on X, @gibsonrekaya