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For new generation of Virginia Beach farmers, it’s adapt or wither

They’re rethinking goals and changing business models.

Staff mug of Stacy Parker. As seen Thursday, March 2, 2023.
PUBLISHED:
Leah Gentry, 15, feeds a few dozen cows at Coastal Cattle Farms on Wednesday, July 31, 2024, morning in Pungo. (Stephen M. Katz / The Virginian-Pilot)
Leah Gentry, 15, feeds a few dozen cows at Coastal Cattle Farms on Wednesday, July 31, 2024, morning in Pungo. (Stephen M. Katz / The Virginian-Pilot)

A new generation of Virginia Beach farmers faced with rising operational costs are rethinking their goals and changing their business models. Many are trying new on-farm experiences including markets, farm-to-table events, educational field trips and u-pick options.

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