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Paralympic social media accounts bypass…

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Paralympic social media accounts bypass traditional media with edgy take

FILE – Archer Matt Stutzman of the United States talks to a pupil during a visit in a Paris school, in Paris, Oct. 4, 2023. Paralympians are not participating. They are competing. A number of athletes preparing for the Paris 2024 Paralympic Games proclaimed that message on their social feeds over the past few days, reminding the world that Olympians are not the only athletes coming to Paris looking for gold. (AP Photo/Thibault Camus, File)
FILE – Archer Matt Stutzman of the United States talks to a pupil during a visit in a Paris school, in Paris, Oct. 4, 2023. Paralympians are not participating. They are competing. A number of athletes preparing for the Paris 2024 Paralympic Games proclaimed that message on their social feeds over the past few days, reminding the world that Olympians are not the only athletes coming to Paris looking for gold. (AP Photo/Thibault Camus, File)
By | ap@dfmdev.com
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Athletes and the games’ own social and creative teams have been taking a more aggressive approach to their messaging, leaning into disabilities and being willing to risk discomfiting their audience to introduce athletes and their personalities

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